Category: Marketing

Ever heard of the law of unintended consequences? It means you didn’t want these consequences, but you didn’t even know about them until it was too late. That’s what can happen to you as a homebuilder with a lousy brand. It all goes to the bottom line. A strong brand can make the world of… Continue reading 5 Ways Your Homebuilder Brand Can Improve Your Bottom Line

One of the most powerful tools that a real estate professional can use to communicate with existing clients and prospects is an e-newsletter. In addition to being a great communication tool, e-newsletters are inexpensive to produce and have built-in tracking features to learn more about your prospects and clients. Whether you are getting ready to… Continue reading Anatomy of a Real Estate E-Newsletter

To increase the reputation of your real estate business and market it to various audiences, content marketing must be an indispensable part of your marketing strategies. The caveat here is that unless you have a stable and dependable content source, your marketing efforts may encounter problems along the way. So you might ask: How can… Continue reading Awesome Ideas for Content Marketing

If you are in sales, great customer service and product knowledge are the basic foundation to your success. These skills will undoubtedly increase your production and earnings over time, but growing your business by word of mouth advertising and through past customers referrals will take time. Adding marketing and promotional products to promote your business… Continue reading Enhance Your Marketing Through Personal Products Promotion

Home building and selling has the potential to be a lucrative business if (and it is a big “if”) there are regular inquiries translating to orders that result in steady revenues. Given the competition, it is sometimes challenging to get new customers. Customers have become more knowledgeable. In this scenario home builders need to put… Continue reading Successful Marketing Ideas for Home Builders

As you know, the Internet and social media have become game-changers for the Real Estate industry. Facebook… WordPress… Twitter… Zillow… Trulia… RealEstateABC… all of these were practically unheard of a few years ago, and now they are (or should be) a key part of your marketing plan. But in the midst of all this ferment,… Continue reading Realtors: A New Strategy For Farming Your Neighborhood

The best time to sell your house is traditionally in the spring, when buyers are shaking off the drudgery of winter and awaking to see their city blossoming once again! Houses are enhanced by blooming trees, green grass, and kids running around outside enjoying the warmth of the sun. Aesthetically speaking spring tends to be… Continue reading The Best Season To Sell Your Home and Why

A picture is worth several thousand words. Keep this statement in mind as you go about finding the best way to showcase your property to the world. Buyers are very picky about what they want. You probably have a gem that appeals to a large pool of buyers but how would they know what you… Continue reading How to Take the Best Real Estate Photos

Hire a Professional If you want to raise the visibility of your real estate office and improve your sales, the best investment you can make is in a professionally designed real estate website. You may be tempted to simply use a template for your website in order to “save money.” A template may seem like… Continue reading 5 Tips for Improving Your Real Estate Website

Many industries have already changed with the changing times, gaining and building a reputation for tech savviest. One such industry is real estate. With a range of technologies in real estate postcards marketing becoming more available to realtors and as the necessity to include more services becomes more demanding, the industry itself has grown more… Continue reading Real Estate Marketing and New Technologies Meet